Markus Schmeiduch

A little about me

Curious designer.
High-agency maker.

Working from Vienna & Linz, Austria.

I aim to understand the whole picture.

I start by exploring the problem and figuring out the right questions to ask. From there to the final interface, I like connecting strategy, research, design, and the details that make a product work.

I design with different needs in mind.

Accessibility has shaped my work, from BlindMaps to Google. I aim to make products useful and usable for people with different abilities, experiences, and needs.

I think in systems.

I enjoy finding the patterns that make complex products feel simple, familiar, and consistent.

I like making things real.

Sketches, prototypes, conversations, and testing. I keep an open mind about what we might learn along the way, even when that means redefining the problem.

Biography

I was born and raised in the cozy Upper Austrian countryside and spent part of my childhood in the big city of (West) Berlin. At 18, I moved to Vienna for university and fell deeply in love with design at the intersection of technology. I joined an up-and-coming web agency and spent more than eight years working for clients like BMW, MINI, and Siemens. But I was hungry for something more, so I moved to Berlin. There, I created an app startup as an homage to Neukölln. Then I moved further north to study at the truly life-changing Copenhagen Institute of Interaction Design.

After graduating, I co-founded Flying and brought it back to Vienna. I also founded BlindMaps, an open initiative for independent mobility. Then came four years at Google in Munich, with side trips to Silicon Valley, New York, and Tel Aviv, working on UI standards, accessibility, and account experiences.

Eventually, I felt the pull of home. I returned to Austria, ran my own design studio, and helped clients build products from scratch, including Alles Clara. In late 2022, I went to outer space with Planet, where I’m now Director of Design.

…to be continued.

CV

2022–todayDirector of Design @ PlanetWork

I joined Planet in late 2022 as a product designer and design manager. I’m now Director of Design, working from Austria with an international team on tools for exploring and understanding Earth-observation data.

Our work brings Planet and Sentinel Hub applications together in Planet Insights Platform: shared navigation, clearer access to imagery, and simpler analysis workflows. More recently, I shared a look at our Visual Analysis interface and Planet SuperRes over downtown Linz.

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2019–2024Product DesignerWork

Back in Austria, I ran my own design studio from Vienna and Linz, helping clients turn early ideas into digital products. Projects included Twice and Alles Clara.

At Alles Clara, I worked as UX Lead and Co-Product Owner from 2020 to 2022. I helped shape the vision, roadmap, and experience of a platform connecting caregiving relatives with professional advisers. My self-employment ended in 2024.

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2015–2019Senior / Staff Interaction Designer @ GoogleWork

I spent four years at Google, based in Munich and working with colleagues in Silicon Valley and Tel Aviv. As UX Lead for OneGoogle, I helped bring shared interface components and familiar account experiences to products across Google.

Accessibility was another thread throughout my work: research, workshops, launch reviews, and advice for product teams. I also contributed to accessible hardware and software interactions for the self-driving car project that became Waymo.

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2013–2015Founder & Interaction Designer @ BlindMapsWork

I developed the early CIID concept into an open initiative for independent mobility. Together, we explored a low-cost navigation system that would help blind and visually impaired people find their way through unfamiliar urban environments.

The work combined hands-on prototypes with user testing. It received the Prix Ars Electronica Next Idea award in 2014 and an IxDA Interaction Award in the Empowering category in 2015. Beyond this chapter, I stayed involved with BlindMaps through 2017.

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2012–2014Co-founder · Product & UX @ FlyingWork

I co-founded Flying, an app startup for people who love air travel, working between Vienna and Hamburg. My work brought together the product concept, roadmap, and UX/UI design.

The app combined practical flight information with the social side of travel: keeping track of journeys, sharing experiences, and bringing a little of the old jet-set spirit back to flying.

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2012–2013Interaction Design @ CIIDEducation

I moved to Copenhagen for master-level interaction design studies at the Copenhagen Institute of Interaction Design. It changed the way I thought about design, technology, and the people using what we make.

Projects included the early BlindMaps concept and CPHsignals, which connected two neighborhoods across the harbor using signal lamps, Morse code, and Twitter messages.

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2010–2013KiezExplorerCo-founder · Product & UXWork

In Berlin, I co-founded KiezExplorer Neukölln: a pocket-sized guide to one neighborhood, rather than a whole city. I worked on the product concept, management, and UX/UI design.

We brought together local stories, guided multimedia tours, maps, photography, and a documentary to help people explore Neukölln beyond the usual tourist routes.

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2004–2012KnallgrauWeb Designer & Project ManagerWork

I joined an up-and-coming web agency in Vienna and spent more than eight years working on digital projects for clients including BMW, MINI, and Siemens.

My work spanned web design and project management, from websites to interactive campaigns and branded YouTube experiences. It was where my interest in design and technology became everyday practice.

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2001–2004Multimedia ArtsBachelor of Arts studiesEducation

At 18, I moved to Vienna to study Multimedia Arts. It was there that I fell in love with design at the intersection of technology.

1982Hello, World!Natternbach

Born in Upper Austria and raised in the countryside, with part of my childhood spent in (West) Berlin.

15 Kb of Fame

My work has been featured in:

WiredFast CompanyThe Wall Street JournalTechCrunchWallpaperCNETDer StandardORF

Awards:

Next Idea · 2014
Empowering · 2015