Alles Clara
Product vision
Around one million people in Austria look after family members or other people close to them. They provide support, organize visits to the doctor, help with eating or are simply there and listen.
Clara provides professional advisers to those caregiving relatives. In virtual consultation rooms they are in direct and personal contact. It is about current issues as well as long-term support.
Product strategy & management
I helped establish the initial vision and move the product forward as Co-Product Owner:
- Defining the vision and roadmap
- Exploring and defining features
- Organizing our team’s work in meetings, on Miro, and on Slack
- Working with developers to translate mockups and flows into working interfaces
- Testing, finding, and helping fix bugs
- Organizing, running, and analyzing user tests
By 2022, after 15 months, Clara had grown from a small startup setup into a broader company effort. I handed over product ownership to a full-time colleague so I could concentrate on UX.
Clara design system
The Clara design system was based on the Material UI React library and its Figma design kit. We tailored the theme to a broad audience, including older people: clear contrast, large type, simple UI components, and warm colors that helped distinguish the experiences for caregivers, people receiving care, and advisers.
Clara UX
During my time on the project, we developed the first alpha versions of the client app for caregiving relatives (web, iOS, and Android) and the web app for professional advisers. We used these versions for small-scale user tests, learning and improving the product as we worked towards a beta release with invited users in 2022.
Clara crew
Clara was initiated and incubated by Two Next GmbH, with Nicole Traxler as Managing Director and major Austrian nonprofits as project partners. The Semantic Labs team led development. I joined during the initial research phase to help with design thinking, exploration, and product definition. Once Clara had a clear vision, we started building the MVP. Along the way, I brought in longtime collaborators and friends. Design credits:
- Markus Schmeiduch: Design & UX lead, Co-Product Owner
- Robin Westerhoff: Visual design, Design system
- Justus Wunschik: Print design
- Anna Frey: Illustrations