MINI on YouTube

2009–2010

Establishing MINI’s global branded YouTube channel and digital video hub.

Establishing the initial global branded YouTube Channel for MINI.

www.youtube.com/MINI

Date: 2009–2010
Client: BMW AG — MINI International
Project by: Markus Schmeiduch at Knallgrau GmbH
My work: Consulting, concept, project management, communication with Google, ongoing campaign design, and distribution strategy.
Response: 1.6 million video views in the first year. The channel became the video hub for MINI’s other online platforms and ranked among the top ten automotive brands on YouTube.