MINI YouTube Channel
Establishing the initial global branded YouTube Channel for MINI.
Date: 2009-2010
Client: BMW AG - MINI International
Project by: Markus Schmeiduch at Knallgrau GmbH
My Work: consulting, concept, project management, communication with Google, design (ongoing adaptions to campaigns), seeding-strategy,
Feedback: 1,6 Mio VideoViews in the first year. channel has been positioned as digital-video-hub for other MINI online platforms. Within Top 10 of automotive brands on YouTube.