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BMW on YouTube
2007–2012
Establishing BMW’s YouTube channel, from concept and design to video strategy.
Establishing the BMW YouTube Channel.
Date: 2007–2012
Client: BMW AG
Project by: Markus Schmeiduch at Knallgrau GmbH
My work: Consulting, concept, project management, communication with Google, design (yearly campaign adaptations), distribution strategy, and participation in the video editorial board.
Response: More than one million video views in the first month. The channel became a benchmark for the automotive industry.