BMW YouTube Channel
Establishing the BMW YouTube Channel.
Date: 2007-2012
Client: BMW AG
Project by: Markus Schmeiduch at Knallgrau GmbH
My Work: consulting, concept, project management, communication with Google, design (yearly adaptions to campaigns), seeding-strategy, member of the video content editorial board.
Feedback: Above 1 Mio VideoViews within the first month. Eventually became a benchmark for the automotive industries.