BMW Sauber F1

Establishing the first YouTube channel by a Formula One team.

Date: 2007–2009
Client: BMW AG
Project by: Markus Schmeiduch at Knallgrau GmbH
My work: Consulting, concept, project management, communication and negotiations with Google, design (seasonal adaptations), distribution strategy, and participation in the video editorial board.
Response: Featured on the YouTube homepage and became a benchmark for motorsport communities.