BMW Sauber F1 YouTube Channel
Establishing the first YouTube Channel by a formula one team.
Date: 2007-2009
Client: BMW AG
Project by: Markus Schmeiduch at Knallgrau GmbH
My Work: consulting, concept, project management, communication & deal making with Google, design (seasonal adaptions), seeding-strategy, member of the video content editorial board.
Feedback: featured on YouTube home page, benchmark for automotive sport community.